The assignment
The founder had deep knowledge of attack patterns, vulnerabilities and regulatory consequences. Publicly, however, clear core topics, quotable statements and a process for responding rapidly to current incidents were missing.
What Communify One did
Communify One developed an expert profile, prepared background information and media statements, and established a fast approval route for current cybersecurity situations.
- Defined core topics and credible points of view
- Translated complex threat situations into clear statements
- Media training for interviews and critical questions
- Aligned LinkedIn, media relations and background briefings
The effect
The expert was approached for analysis by television, radio, print and online media. His visibility strengthened the company’s credibility and led to relevant conversations with business and public decision-makers.
The decisive point: The combination of technical depth and rapid availability made the expert relevant to newsrooms.