The assignment
The company delivered complex transformation projects but communicated almost exclusively through products and corporate announcements. The CEO was present on LinkedIn, yet lacked recognisable topics, a clear point of view and an editorial rhythm.
What Communify One did
Communify One defined three topic territories, developed concrete positions on AI, software architecture and change, and connected LinkedIn, expert articles, media statements and appearances into one consistent CEO profile.
- Analysed existing appearances, posts and search results
- Defined three topic territories with clear positions and boundaries
- Built a LinkedIn editorial system around personal expert content
- Connected media briefings, contributed articles and event appearances
The effect
The CEO became recognisable as an expert in his own right, received more qualified responses from the market and could interpret current debates more quickly for media, customers and employees.
The decisive point: Recognition came from repeatable points of view, not from posting more often.