The assignment
The site offered modern manufacturing, international projects and stable jobs. Yet job advertisements remained generic, and potential applicants could not see the technical variety or development opportunities behind the factory gates.
What Communify One did
Communify One interviewed employees in production, engineering and training and developed concrete workplace stories, understandable job profiles and an editorial roadmap for media relations and recruitment.
- Analysed workplaces and required skills on site
- Used employee interviews instead of interchangeable employer promises
- Connected technologies, products and career paths
- Aligned regional media relations with recruiting content
The effect
The company gained a distinct employer profile. Applicants could assess tasks, technologies and the working environment more clearly, while regional media and multipliers could pick up the stories much more easily.
The decisive point: The key was not listing benefits, but showing what people actually work on.