The assignment
A European programme needed to communicate scientifically accurate recommendations so that different population groups could understand and apply them. National media environments, languages and cultural differences made simple translation inadequate.
What Communify One did
Communify One developed a central campaign idea, structured content around concrete everyday situations and prepared media materials, expert statements and partner assets for implementation across several countries.
- Translated scientific content into clear situations for action
- Developed central messages with modules adaptable to each country
- Aligned expert statements, media materials and a detailed Q&A
- Evaluated response systematically across countries and channels
The effect
The campaign generated more than six million contacts and was covered by over 90 media outlets. Complex specialist information remained accurate while becoming concrete enough for media and citizens to derive directly relevant actions.
The decisive point: European consistency and local relevance were planned together from the outset rather than treated as opposing goals.